Social conformity is like a silent force that nudges us to blend in, to follow the crowd’s lead. It’s the reason we might dress like everyone else, adopt popular opinions, or stay silent even when we disagree. It’s not all bad – it helps societies function smoothly. But sometimes, it smothers our uniqueness and prevents …
August 2023
Cracking the Code of Influence: The Psychology Behind Advertising and Marketing Strategies
“Imagine a time when business relied solely on whispered recommendations in bustling marketplaces. Then came the game-changing printing presses in the 1440s. Fast forward to today’s digital era, where Advertising and Marketing have skyrocketed to new pinnacles. Let’s embark on a journey through time to discover how we’ve gone from word of mouth to digital …
Why Do We Procrastinate ? Understanding It’s Root Causes
Just five more minutes is a phrase that we often catch ourselves using, despite knowing the consequences of delaying our work. These five minutes often turn into hours causing panic and stress as we finish our work just before the deadline. Steel (2007) defined procrastination as a form of self-regulation failure characterised by the irrational …
Certificate Course in ACT & REBT
Join our 3-months certificate course in Acceptance Commitment Therapy (ACT) and Rational Emotive Behavior Therapy (REBT)
Dive deep into the world of ACT and REBT, empowering you with the knowledge and skills to make a profound impact in therapy. Gain in-depth insights, practical techniques, certificate and resources.